INTRODUCTION TO AD PUBLISHING

	What is ad publishing? Ad publishing is a revenue generating engine for website owners. Advertisers display their ads in various formats on your site and pay you to do so. As a website publisher, you have the right to deny any ad that does not appeal to your website visitors. On the other side, the advertisers may choose your website as their advertising platform based on the content of your site, amount of traffic, demographics of the visitors, etc. Advertisement rates depend on similar criteria as mentioned above. The advertisement rates have decreased significantly from the late last century due to the dot com bust, however, website owners can still make significant money out of ad publishing.
	What is an advertising network? An advertising network helps to connect advertisers and publishers by buying and selling high volume of advertisements. Usually smaller websites or publishers with low traffic volume cannot attract advertisers with good ad rates. A network will signup these publishers to its network and then sell advertisement to these publishers in bulk from advertisers. Most of the ad networks provide untargeted advertisement because of the complexities involved. The networks often charge commission as high as 50% of all the sold advertisement to your site. On the other side, an advertising agency will represent your website and bring in advertisers for your website. An ad agency usually brings in targeted advertisement with better rates than an advertising network. Often an advertising network also acts as an ad agency to bring in targeted ads for a particular category in which your site is listed. These targeted ads provide better rates for the publisher. We will review the networks and agencies in the following articles.
	How to get accepted into an ad network? Getting accepted by an ad network is often difficult depending on the network. Your site will be competing against millions of sites on the internet. Usually only about 3-10% of the applications are accepted into the network on an average. The basic criteria for being accepted into the ad networks are  almost the same. Do not produce, provide or link to: adult content, sexual content, profane content, illegal content, illegal drugs or related content, hate speech or hate graphics content. Own the domain they are under. The networks usually do not accept free sites or home pages. If you do not have a domain name, read more about domain names and how to register a domain in the hosting section. Has a public privacy policy posted on the site. Adding a privacy statement is very essential before you apply to any of the networks. Site is not under construction. Wait till you finish a major portion of the site before applying. The other criteria that the ad networks consider when deciding whether to accept are: Site content: Is there enough advertisers available based on market conditions for this content? Visitor traffic: Does the site generate enough traffic with high unique visitor count? Visitor demographics: What kind of visitors come to this site? This is often related to the site content. For example, the visitors to this site are primarily webmasters and technical wannabes who are looking to build or add functionality to their websites.

ADVERTISING SECRET

It's the best kept secret in the world of Advertising - Most Advertising simply does not work. Chris Cardell is Britain's leading Small Business Advertising expert and has been featured on BBC, ITV, News at Ten and The Sunday Times. In this special FREE report, Chris Cardell tells you everything you need to avoid expensive Advertising mistakes - and make your Advertising a success, including:

• How one change in your Advertising can improve your response rate by 50-100%
• What the Newspapers and Magazines do not want you to know
• Why you should never Advertise on a left hand page
• How to get a 20-40% reduction in your Advertising rates
• Free information on getting more visitors to your website and converting those visitors into long term customers
• Which words to use in your Advertising and which to avoid 
• And much, much more

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AdBoards – the undiscovered goldmine of visitor flow

After testing several different strategies of web promotion, the results were unexpectedly surprising: Free AdBoards can provide you with 5 to 60 unique and very interesting visitors every day. 
AdBoards - the simplified versions of Free Classifieds. Such Free AdBoards websites as www.BusinessFreeAd.com allow visitors to place their promotional text lines directly on the front page. New promotional headlines are placed on top of the list, by pushing the previous ones one line below.
The audience is here is very specific. 70 percent of AdBoards visitors are flouncing beginners that register with several promising affiliate programs and are feverishly trying to earn the promised piles of gold by advertising their programs without any strategy, in allowable and unallowable ways. They are willing to try out whichever “magic” way of marketing. 20 percent are webmasters and 10 percent are professionals that know exactly what they are doing and what their goals are. I would say that such flow of visitors is every trader’s dream ;)
My personal statistics shows that, from 800 unique visitors visiting my website every day, around 30 come thanks to Free AdBoards. And from 56 new members registering every day, around 9 are the audience of Free AdBoards. This is an unusually high rate!
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